Benito Juarez International Airport
*In collaboration with V+S Architectos
Duty Free Retail Area
The re-development of the retail area at the BJIA (Benito Juarez International Airport) proved to be a challenging project: A strong branding idea that created a visual impact on users was required by the commercial operator, while a phased and controlled implementation allowing the transit of passengers during construction was needed by the airport authority.
The solution focused on the use of an iconic colourful false-ceiling modular element – which addressed the corporate colours of the client – that was combined with the irregular geometry of the retail units’ façades. These broken corners provided dynamism and variety to the walking haul/route used by the arriving passengers.
A mid-height frieze seats between the red-panelled ceiling and the shop windows is tall enough to host inside the technical equipment installed in each unit above the ceiling while outside provides an integrating background plain surface where each shop can display its brand and logo in a unified way.